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The value of SEO and ranking your website can be explained in the following analogy. We all know that rent in a shopping mall is very expensive precisely because it’s a top location with very high foot traffic. A location with high foot traffic is much more likely to generate in more sales, justifying the high lease costs. Your website ranking high is the digital version of that. Studies have shown that the top link gets around 30-40% of all clicks while it quickly drops off to 5-10% by the time you get to the middle of the first page. And we all know almost nobody goes to the second page with its click rate at around 1%. In fact, by the bottom of the first page, only around 1-2% of people will click on that link. And nobody clicks on ads with click rates at around 1-2% despite being at the top because they lack trust and legitimacy in people’s eyes.
My own personal experiences with my landscaping business has confirmed these figures. It is essential you rank your site high to gain that extremely valuable top space on page 1 because that is where all the traffic is and where you will gain sales. It’s why everyone competes for that space.
There are two spaces that are available to compete for. There is the 3 pack, which is where you see a mini google map with 3 businesses listed at the top of the page, and there is SERP, which stands for
Search Engine Results Pages, which are the 10 links per page after that 3 pack. Both are valuable but are ranked separately. The 3 pack is based on your google business profile formerly known as google my business. The SEO strategies used here is somewhat different than the ones used to rank your actual site (for example tritonlandscaping.ca) in SERP. Ideally you want the top spot for both.
Without going into details, the way search engines like Google works is its algorithms take a plethora of signals about your digital properties whether that be your website or your google business profile, and decides whether or not it is most suited for its searchers. So if someone is looking for a landscaper in town, Google’s algorithms must decide which ones are most likely to make the searcher satisfied with the results. Good SEO is all about effectively communicating to Google how and why your digital properties are the most suitable. In order to do so, one must know what Google values the most because its algorithms favors certain factors far more than others. This is a difficult thing because there is no manual out there at least to the public about what their algorithms are like. That’s where my experience and track record comes in. If your digital marketing company does not have a proven track record, then their words have no weight because words are easy and cheap. You end up gambling based on their salesmanship rather than their ability to actually deliver tangible benefits to you. At the end of the day, if there is no return on your investment, there’s no reason to hire an SEO company at all.
There are two spaces that are available to compete for. There is the 3 pack, which is where you see a mini google map with 3 businesses listed at the top of the page, and there is SERP, which stands for
Search Engine Results Pages, which are the 10 links per page after that 3 pack. Both are valuable but are ranked separately. The 3 pack is based on your google business profile formerly known as google my business. The SEO strategies used here is somewhat different than the ones used to rank your actual site (for example tritonlandscaping.ca) in SERP. Ideally you want the top spot for both.
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